Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
National Brands and Private Labels in Retailing: First International Symposium Nb&pl, Barcelona, June 2014

National Brands and Private Labels in Retailing: First International Symposium Nb&pl, Barcelona, June 2014

Gázquez-Abad, Juan Carlos
Esteban-Millat, Irene
Martínez-López, Francisco J.

Paperback

Series: Springer Proceedings in Business and Economics

ManagementMarketing

ISBN10: 3319071939
ISBN13: 9783319071930
Publisher: Springer Nature
Published: Jun 26 2014
Pages: 192
Weight: 0.65
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book presents latest findings on brand marketing in retail. In times of economic downturn a new retailing landscape is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new retailing landscape, with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

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