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The A-Z of Online Casinos Marketing: For Casino Operators and Affiliates
Paperback
Series: Igaming Marketing Agency Strategies, Tips and Guides, Book 9
Please select the version of book you would like to purchase.
ISBN13: 9798245734248
Publisher: Independently Published
Published: Jan 26 2026
Pages: 252
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Publisher: Independently Published
Published: Jan 26 2026
Pages: 252
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
The A-Z of Online Casinos Marketing is a compact, field-tested playbook for growth teams, marketers, product owners and compliance professionals who must deliver profitable, sustainable marketing in one of the most regulated and fast-moving sectors: iGaming. Why this book matters
Marketing in online casinos isn't just creative media buys and bonus funnels. It's a discipline that must marry commercial ambition with legal constraint, data rigour and ethical duty. Christian Strutt draws on years advising operators, affiliates and regulators to present a single-resource compendium: strategic frameworks, tactical playbooks, measurement blueprints and governance practices that help you scale without sacrificing margin, compliance or player safety. Who should read it
Marketing in online casinos isn't just creative media buys and bonus funnels. It's a discipline that must marry commercial ambition with legal constraint, data rigour and ethical duty. Christian Strutt draws on years advising operators, affiliates and regulators to present a single-resource compendium: strategic frameworks, tactical playbooks, measurement blueprints and governance practices that help you scale without sacrificing margin, compliance or player safety. Who should read it
- Growth and performance marketers scaling acquisition and app UA.
- CRM and lifecycle teams responsible for retention, VIP programmes and safer gambling.
- Product and analytics leads building event-driven data stacks, LTV models and experimentation frameworks.
- Compliance, legal and risk teams looking to operationalise regulatory requirements inside marketing and product processes.
- Affiliates, partners and consultants seeking a practical reference to align with regulated operators. What you'll find inside
Organised as an A-Z manual, each chapter focuses on a single domain with real-world examples, checklists and hands-on advice:
- Acquisition strategies: channel mix, creative, bidding and how to align each channel with value-based economics.
- Bonus and promotion optimisation: wagering, time decay and promotion designs that acquire without destroying margin.
- Compliance-first campaigns: practical ways to embed legal constraints into briefs, targeting and creative.
- Data architecture and analytics: event-driven pipelines, CDPs, identity resolution and measurement hygiene.
- Fraud prevention, KYC and chargeback control: rules engines, risk trade-offs and conversion-friendly onboarding.
- Mobile-first growth, on-site CRO and app retention playbooks.
- Retention, loyalty and VIP programme design grounded in cohort LTV and uplift modelling.
- Test & Learn: experimentation frameworks, pre-registered metrics and statistical best practice.
- Zero-Harm Growth: embedding safer gambling into acquisition and CRM so responsibility and commerciality reinforce each other. A practical, results-driven conclusion
The book's final chapter synthesises the A-Z into a one-page operational playbook: the priorities for 90/180/365 days, the key metrics to track (CAC by cohort, retention curves, cohort LTV, incremental ROAS, fraud and chargeback rates, KYC drop-offs), and the common pitfalls to avoid - chasing scale before economics, fragmented data sources, and treating safer gambling as a compliance afterthought. Operational and technical recommendations
You'll get concrete suggestions that deliver disproportionate impact: consent-first event layers with server-side forwarding, survival analysis for player longevity, uplift models to avoid mailing-and-harming, game-level yield dashboards and deterministic-plus-probabilistic identity strategies to keep measurement stable as privacy shifts. Culture, governance and measurement
Christian emphasises cross-functional squads where marketing, product, analytics and compliance plan together; governance baked into sprints; and an experimentation culture that prioritises hypothesis-driven learning and incremental measurement over vanity metrics. About the author
Christian Strutt has worked across digital marketing and the online gambling ecosystem advising operators, affiliates and regulators on growth, customer lifecycle management and analytics. This book distils that experience into actionable guidance you can apply immediately. He's on LinkedIn and at www.CasinoMarketing.Shop or www.MiltonKeynesMarketing.uk
- CRM and lifecycle teams responsible for retention, VIP programmes and safer gambling.
- Product and analytics leads building event-driven data stacks, LTV models and experimentation frameworks.
- Compliance, legal and risk teams looking to operationalise regulatory requirements inside marketing and product processes.
- Affiliates, partners and consultants seeking a practical reference to align with regulated operators. What you'll find inside
Organised as an A-Z manual, each chapter focuses on a single domain with real-world examples, checklists and hands-on advice:
- Acquisition strategies: channel mix, creative, bidding and how to align each channel with value-based economics.
- Bonus and promotion optimisation: wagering, time decay and promotion designs that acquire without destroying margin.
- Compliance-first campaigns: practical ways to embed legal constraints into briefs, targeting and creative.
- Data architecture and analytics: event-driven pipelines, CDPs, identity resolution and measurement hygiene.
- Fraud prevention, KYC and chargeback control: rules engines, risk trade-offs and conversion-friendly onboarding.
- Mobile-first growth, on-site CRO and app retention playbooks.
- Retention, loyalty and VIP programme design grounded in cohort LTV and uplift modelling.
- Test & Learn: experimentation frameworks, pre-registered metrics and statistical best practice.
- Zero-Harm Growth: embedding safer gambling into acquisition and CRM so responsibility and commerciality reinforce each other. A practical, results-driven conclusion
The book's final chapter synthesises the A-Z into a one-page operational playbook: the priorities for 90/180/365 days, the key metrics to track (CAC by cohort, retention curves, cohort LTV, incremental ROAS, fraud and chargeback rates, KYC drop-offs), and the common pitfalls to avoid - chasing scale before economics, fragmented data sources, and treating safer gambling as a compliance afterthought. Operational and technical recommendations
You'll get concrete suggestions that deliver disproportionate impact: consent-first event layers with server-side forwarding, survival analysis for player longevity, uplift models to avoid mailing-and-harming, game-level yield dashboards and deterministic-plus-probabilistic identity strategies to keep measurement stable as privacy shifts. Culture, governance and measurement
Christian emphasises cross-functional squads where marketing, product, analytics and compliance plan together; governance baked into sprints; and an experimentation culture that prioritises hypothesis-driven learning and incremental measurement over vanity metrics. About the author
Christian Strutt has worked across digital marketing and the online gambling ecosystem advising operators, affiliates and regulators on growth, customer lifecycle management and analytics. This book distils that experience into actionable guidance you can apply immediately. He's on LinkedIn and at www.CasinoMarketing.Shop or www.MiltonKeynesMarketing.uk
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