Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Research Methods

Business Research Methods

Koley, Jyotirmoy

Paperback

General Sociology

ISBN10: 6208440254
ISBN13: 9786208440251
Publisher: LAP Lambert Academic Publishing
Published: Mar 31 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
The objective of business research is to systematically, objectively, empirically, logically, and reproducibly discover, analyse, and update information. This encompasses research in areas such as market, operational, financial, human resource, strategic, technological, social, and environmental domains. The primary steps involve problem identification, formulation of research questions, literature review, methodology, design, data collection and analysis, interpretation of results, writing of findings, dissemination of research, and reflection on the process. Defining and identifying the problem are essential initial steps. Methods for problem identification include observation, literature research, consultation, surveys, interviews, policy analysis, and trend analysis. The selection of a research approach is contingent upon the problem, objectives, resources, and data requirements. Measurement involves assigning numbers or symbols to attributes according to specific rules, with the four principal measurement scales being nominal, ordinal, interval, and ratio. Hypothesis testing is a statistical method used to draw conclusions about a population based on sample data.

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