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Digital Marketing

Digital Marketing

Paperback

General Sociology

ISBN10: 620844022X
ISBN13: 9786208440220
Publisher: LAP Lambert Academic Publishing
Published: Mar 31 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Digital marketing is the strategic application of digital platforms and technologies to target particular online audiences with advertisements for goods, services, and brands. Email marketing, PPC advertising, affiliate marketing, influencer marketing, mobile marketing, analytics, data-driven marketing, social media marketing, SEO, and content marketing are all included. The POEM Framework, segmentation and message customization, and the consumer decision journey are the three primary components that are the subject of the text's thorough examination of the digital marketing process. Reach, cost-effectiveness, and real-time interaction are the three main goals of social media marketing.

Also from

Koley, Jyotirmoy

Also in

General Sociology