Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trends in Marketing Habits of Local People

Trends in Marketing Habits of Local People

Koley, Jyotirmoy
Chinya, Apurba

Paperback

General Sociology

ISBN10: 6208425875
ISBN13: 9786208425876
Publisher: LAP Lambert Academic Publishing
Published: Jan 24 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
The research study Trends in Marketing Habits of Local People: A Study between Malls and Local Shops in the Area of Hooghly examines the changing shopping preferences and marketing habits of consumers in the Hooghly district of West Bengal. The study focuses on the emergence of shopping malls and retail complexes in urban centers, while traditional local shops remain strong in semi-urban and rural areas. The duality in shopping preferences reflects broader changes in consumer behaviour, influenced by factors such as rising income levels, digital adoption, changing demographics, and evolving lifestyle aspirations. The study aims to provide valuable insights into local market dynamics and the factors influencing decision-making for local shopping in Hooghly.

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