Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Celebrity Endorsement and Patronage Among Makurdi Residents

Celebrity Endorsement and Patronage Among Makurdi Residents

Apev, Elijah Hembanen
Tughgba, Winifred Doofan
Apev, Gabriel Terzurum

Paperback

General Sociology

ISBN10: 6208012988
ISBN13: 9786208012984
Publisher: LAP Lambert Academic Publishing
Published: Aug 31 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
This book offers a comprehensive analysis of the impact of celebrity endorsements on consumer behavior, specifically focusing on the residents of Makurdi, Nigeria, and their response to Davido's endorsement of Infinix mobile phones. It explores how celebrity influence can shape purchasing decisions and brand loyalty, providing a case study of one of Nigeria's most popular music artists, Davido, and his role in promoting the Infinix brand.The study delves into the dynamics of celebrity culture in Nigeria, examining how the public's admiration for celebrities like Davido translates into increased patronage of the products they endorse. It also considers the effectiveness of celebrity endorsements in the Nigerian market, analyzing factors such as brand perception, consumer trust, and the psychological impact of associating with a celebrity-endorsed product.

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