Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Funding Traditional Media in the Digital Era

Funding Traditional Media in the Digital Era

Gbasha, Cyprian Terhemba
Apev, Elijah Hembanen
John Tagwai, Rimini

Paperback

General Sociology

ISBN10: 6207810317
ISBN13: 9786207810314
Publisher: LAP Lambert Academic Publishing
Published: Jun 29 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
Funding Traditional Media in the Digital Era explores a critical intersection of traditional media and the rapidly evolving digital landscape. In today's era of digital dominance, the funding mechanisms that sustain traditional media face unprecedented challenges. This book digs into why these challenges exist, the scope of their impact and proposes strategies that traditional media organizations cam employ to navigate and thrive in this new media landscape.For media executives grappling with declining advertising revenues and shifting consumer behaviours, this book provides strategic frameworks to adapt and innovate. Policymakers will also find this book invaluable in crafting regulations that foster a fair and competitive media landscape. Educators teaching media studies will discover in this book a comprehensive resource to illustrate real-world challenges and solutions in media economics. It equips students with analytical tools to critically assess the impact of digital disruption on media funding and explore avenues for sustainable media practices.

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