Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturing

Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturing

Gu, Yunyi
Tan, Zi Ling
Yang, Jan Y.

Hardcover

Series: Business Guides on the Go

Business GeneralMarketing

Publisher Price: $54.99

ISBN10: 303125144X
ISBN13: 9783031251443
Publisher: Springer Nature
Published: Apr 1 2023
Pages: 134
Weight: 0.73
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.

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