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Covid-19, Technology and Marketing: Moving Forward and the New Normal

Covid-19, Technology and Marketing: Moving Forward and the New Normal

Paperback

Business GeneralMarketing

ISBN10: 981161444X
ISBN13: 9789811614446
Publisher: Palgrave Macmillan
Published: Jul 12 2022
Pages: 161
Weight: 0.52
Height: 0.41 Width: 5.83 Depth: 8.27
Language: English
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.

Also from

Ratten, Vanessa

Also in

Business General