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Developing Digital Marketing: Relationship Perspectives
Hardcover
ISBN13: 9781800713499
Publisher: Emerald Pub Ltd
Published: Jun 11 2021
Pages: 224
Weight: 0.90
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
- Service Encounters via Social Media and Customer Relationships - Digital and Organizational Storytelling - Artificial Intelligence and Customer Experience - Sustainability Project Partnerships
As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.
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