Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Psychology

Consumer Psychology

McLeod

Paperback

Medical Reference

ISBN10: 0335247962
ISBN13: 9780335247967
Publisher: Open Univ Pr
Published: Aug 2 2019
Pages: 338
Weight: 1.19
Height: 0.70 Width: 6.69 Depth: 9.61
Language: English

- Why do people behave and think the way they do?
- What makes people choose certain products and services?
- How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.

Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

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