Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Design for How People Think: Using Brain Science to Build Better Products

Design for How People Think: Using Brain Science to Build Better Products

Whalen, Phd John

Paperback

Business GeneralInvesting & FinanceIndustrial Design

Publisher Price: $55.99

ISBN10: 1491985453
ISBN13: 9781491985458
Publisher: O'Reilly Media
Published: May 14 2019
Pages: 236
Weight: 0.70
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct contextual interviews to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the six minds of user experience and how each contributes to the perception of a singular experience
  • Find out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes
  • Learn how to immediately apply what you've learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Also in

Industrial Design

View All