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Lean B2B: Crea los Productos que las Empresas Quieren
Paperback
Business GeneralIndustrial Design
Publisher Price: $24.99
ISBN13: 9781738018628
Publisher: Etienne Garbugli
Published: Apr 16 2024
Pages: 374
Weight: 1.21
Height: 0.83 Width: 6.00 Depth: 9.00
Language: Spanish
Las startups no tienen recursos infinitos.
Para alcanzar el encaje producto/mercado, necesitan una hoja de ruta sólida, estrategias efectivas para aprender de su mercado y clientes, y un marco para decidir cuándo pivotear y cuándo perseverar.
El problema es que la mayorÃa de los consejos que reciben son incompletos, poco realistas, equivocados o simplemente no están adaptados a la empresa o al camino a recorrer en B2B.
Los fundadores pueden crear sus propios procesos improvisando a costa de prueba y error, pero esto fácilmente los puede llevar en la dirección equivocada.
Lo que realmente necesitan las startups es...
Una guÃa práctica probadaMiles de emprendedores e innovadores ya han utilizado Lean B2B (la primera o esta segunda edición) para llegar rápidamente de la idea al encaje producto/mercado en B2B.
Startups como Loopio, Knoetic, Flutura, Cobrainer y Jupl pudieron aprovechar la metodologÃa para aprender, probar, validar y construir negocios sostenibles.
Intraemprendedores, innovadores corporativos y consultores de innovación en empresas como Altran, el Centro Aeroespacial de los PaÃses Bajos (NLR) e ING aprovecharon la metodologÃa para preseleccionar sus ideas, mejorar sus prácticas de innovación y construir productos innovadores.
Incubadoras, aceleradoras, inversores, educadores y funcionarios gubernamentales también han utilizado la metodologÃa para aumentar la tasa de éxito de las startups (y fundadores) con las que trabajan.
Lean B2B tiene todo lo que necesitas para llegar de la idea al encaje producto/mercadoCon el libro, aprenderás:
- Cómo pensar en diferentes ideas y estructuras de empresa para poner tu emprendimiento en el camino correcto
- Cómo encontrar early adopters, establecer tu credibilidad y convencer a los stakeholders empresariales para que trabajen con vos
- Cómo aprender de los stakeholders, identificar una gran oportunidad y crear una propuesta de valor convincente
- Cómo obtener validación inicial, crear un producto mÃnimo viable e iterar el valor del producto hasta alcanzar el encaje producto/mercado
- Cómo poner a prueba el progreso que estás alcanzando, mantener la cordura y evaluar caminos alternativos cuando las cosas no van como te gustarÃa
- Cómo identificar y evitar desafÃos comunes enfrentados por los emprendedores, y aprender técnicas avanzadas para acelerar la validación producto/mercado
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