Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Designing Health Messages: Approaches from Communication Theory and Public Health Practice

Designing Health Messages: Approaches from Communication Theory and Public Health Practice

Maibach, Edward W.
Parrott, Roxanne L.

Paperback

Medical ReferenceGeneral Reference

ISBN10: 0803953984
ISBN13: 9780803953987
Publisher: Sage Publications, Inc
Published: Feb 10 1995
Pages: 320
Weight: 0.94
Height: 0.84 Width: 5.82 Depth: 8.42
Language: English

Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields.

--Academic Library Book Review

How do you design an effective health campaign message? Designing Health Messages explores this question from both theoretical and practical perspectives. The authors, all well-known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. Part I covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the America Responds to AIDS campaign and the Cancer Communication′s 5 a Day for Better Health program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design.

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