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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

Paperback

Series: Studies for the Society for the Social History of Medicine

Medical ReferenceGeneral ComputersGeneral World History

ISBN10: 113863011X
ISBN13: 9781138630116
Publisher: Routledge
Published: Feb 7 2017
Pages: 288
Weight: 0.90
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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