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El Mall: The Spatial and Class Politics of Shopping Malls in Latin America

El Mall: The Spatial and Class Politics of Shopping Malls in Latin America

Paperback

ManagementAnthropologyGeneral Latin American History

ISBN10: 0520286855
ISBN13: 9780520286856
Publisher: Univ Of California Pr
Published: Jan 5 2016
Pages: 248
Weight: 0.70
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region's coming of age? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.

Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.

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General Latin American History