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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Hardcover

Series: Advances in Business Marketing and Purchasing, Book 11

AccountingMedical ReferenceSports General

ISBN10: 0762308699
ISBN13: 9780762308699
Publisher: Emerald Pub Ltd
Published: Aug 14 2002
Pages: 236
Weight: 1.12
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

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Medical Reference