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Fast Food, Slow Truth: The Rise of the Gourmet Burger and the Price of Taste

Fast Food, Slow Truth: The Rise of the Gourmet Burger and the Price of Taste

Paperback

Cookbooks General

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ISBN13: 9798265701046
Publisher: Independently Published
Published: Sep 16 2025
Pages: 76
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
When Burger King launched its 11 wagyu burger, backed by Gordon Ramsay and marketed as gourmet quality, it promised fast-food luxury like never before. What the world got instead was a dry, overpriced sandwich that became unforgettable for all the wrong reasons. But this wasn't just a bad burger - it was a cultural moment. This book takes that infamous launch as its starting point and unpacks the bigger story: how burgers went from greasy junk food to craft obsession, from 1 quick bites to 80 wagyu indulgences. Along the way, it explores: The Burger Boom - Byron, Five Guys, and the rise of gourmet street food. The Wagyu Myth - from Kobe legends to Yorkshire crossbreeds. Selling the Sizzle - how fast food giants use celebrity chefs and marketing magic. The 11 Question - what happens when fast food stops being cheap. Global Burger Wars - from McDonald's to Shake Shack, Dubai to Bangkok. Beyond Beef - the plant-based future of indulgence. Memory, Ritual, Myth - why the burgers we remember aren't always the best. Blending food writing, cultural criticism, and sharp storytelling, this is more than a tale of one disappointing burger. It's a deep dive into the global burger economy - a lens on capitalism, desire, identity, and the illusions we're willing to pay for. Because in the end, the way u burger wasn't just food. It was us.

Also from

Harrison, Kevin J.

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Cookbooks General