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Find Your Market: Discover and Win Your Product's Best Market Opportunity
Paperback
Series: Lean B2B
ISBN13: 9781777160487
Publisher: Etienne Garbugli
Published: Aug 24 2021
Pages: 198
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
The market you choose has an outsized influence on your odds of success. Pick the right market and hypergrowth might follow. Pick the wrong one and everything becomes a grind. You'll fight for every call. Every meeting. Every demo. Every client. Your team loses excitement. You lose motivation. Deciding which customers to target should never be an afterthought.Find Your Market will show you how to:
- Know exactly which customers your product is best positioned to win
- Identify promising market opportunities derived from the unique strengths of your technology
- Evaluate and prioritize your best options before committing
- Confirm a market's potential with real evidence, not assumptions
- Position your product and go-to-market to get the growth engines going
- Spot expansion opportunities to keep the growth going
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