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Brasilia pour les gens: la ville en tant que marque
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ISBN10: 6208670691
ISBN13: 9786208670696
Publisher: Editions Notre Savoir
Published: Feb 21 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208670696
Publisher: Editions Notre Savoir
Published: Feb 21 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Ce travail vise à analyser la ville de Brasilia du point de vue d'une marque, et l'espace de la ville comme un concept de magasin. Pour atteindre cet objectif, une revue bibliographique a été réalisée sur les concepts de marque, de magasin et d'habitude afin de comprendre comment positionner la ville en tant que marque. Parallèlement, une revue de la littérature a été réalisée sur la formation et la fonction des villes, le passage social des valeurs publiques à la sphère privée, la manière dont les villes peuvent se comporter par rapport à leurs habitants et la relation entre le bonheur des habitants et l'espace. Quatre villes autres que Brasilia ont été sélectionnées pour être étudiées du point de vue de la planification urbaine, des formes et de l'importance de la vie urbaine. Tous ces concepts ont été utilisés pour comprendre Brasilia, depuis la planification idéalisée par Lúcio Costa jusqu'aux problèmes urbains actuels. Tous les facteurs ont été abordés sur la base de techniques et de concepts publicitaires, et le positionnement de la marque ainsi que les suggestions stratégiques pour résoudre le problème ont été développés à l'aide de la publicité.
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