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Brasilia per le persone: la città come marchio
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ISBN10: 6208670713
ISBN13: 9786208670719
Publisher: Edizioni Sapienza
Published: Feb 21 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208670719
Publisher: Edizioni Sapienza
Published: Feb 21 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
Questo lavoro si propone di analizzare la città di Brasilia dal punto di vista di un marchio e lo spazio della città come negozio concettuale. Per raggiungere questo obiettivo, è stata condotta una rassegna bibliografica sui concetti di marca, negozio e abitudine, al fine di comprendere come posizionare la città come marca. Allo stesso tempo, è stata effettuata una revisione della letteratura sulla formazione e la funzione delle città , sul passaggio sociale dai valori pubblici alla sfera privata, su come le città possono comportarsi in relazione ai loro residenti e sul rapporto tra la felicità dei residenti e lo spazio. Quattro città diverse da Brasilia sono state selezionate per essere studiate in relazione alla pianificazione urbana, alle forme e all'importanza della vita urbana. Tutti questi concetti sono stati utilizzati per comprendere BrasÃlia, dalla pianificazione idealizzata da Lúcio Costa agli attuali problemi urbani. Tutti i fattori sono stati affrontati sulla base di tecniche e concetti pubblicitari, e il posizionamento del marchio e i suggerimenti strategici per risolvere il problema sono stati sviluppati utilizzando la pubblicità .
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