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Brasilia dla ludzi: miasto jako marka
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ISBN10: 6208670675
ISBN13: 9786208670672
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 21 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208670672
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 21 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsza praca ma na celu analizę miasta Brasilia z perspektywy marki i przestrzeni miasta jako sklepu koncepcyjnego. Aby osiągnąc ten cel, przeprowadzono przegląd bibliograficzny pojęc marki, sklepu i nawyku, aby zrozumiec, jak pozycjonowac miasto jako markę. Jednocześnie dokonano przeglądu literatury na temat powstawania i funkcji miast, spolecznego przejścia od wartości publicznych do sfery prywatnej, sposobu, w jaki miasta mogą zachowywac się w stosunku do swoich mieszkańców oraz związku między szczęściem mieszkańców a przestrzenią. Cztery miasta inne niż Brasilia zostaly wybrane do zbadania pod kątem planowania urbanistycznego, form i znaczenia życia miejskiego. Wszystkie te koncepcje zostaly wykorzystane do zrozumienia Brasilii, od planowania wyidealizowanego przez Lúcio Costę po obecne problemy miejskie. Wszystkie czynniki zostaly uwzględnione w oparciu o techniki i koncepcje reklamowe, a pozycjonowanie marki i strategiczne sugestie dotyczące rozwiązania problemu zostaly opracowane przy użyciu reklamy.
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