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Efficacité des communications politiques dans les médias sociaux
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ISBN10: 3841681557
ISBN13: 9783841681553
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9783841681553
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
Ce travail est consacré à l'étude des particularités des communications politiques dans le segment ukrainien du réseau social Facebook. L'objet de l'analyse a été choisi pour les communications politiques dans le web social, et son sujet a été les caractéristiques des communications politiques dans le segment ukrainien du second web. Les comptes des hommes politiques qui sont actuellement à la tête des partis politiques parlementaires ukrainiens ont servi de matériel d'analyse. L'unité d'analyse était chaque mise à jour de statut Facebook, qu'il s'agisse d'un message propre ou d'une reprise d'une autre information provenant de FB ou de l'internet dans son ensemble, avec tous les commentaires (texte, audio, vidéo, lien hypertexte vers une autre source sur l'internet). La recherche a montré que la gestion efficace d'un compte ou d'une page Facebook dépend directement de plusieurs facteurs, notamment la fréquence des mises à jour des informations, l'interactivité du comportement personnel d'un politicien dans ce réseau et d'autres facteurs.
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