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Eficácia da comunicação polÃtica nas redes sociais
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ISBN10: 3841682006
ISBN13: 9783841682000
Publisher: Edicoes Nosso Conhecimento
Published: Apr 15 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9783841682000
Publisher: Edicoes Nosso Conhecimento
Published: Apr 15 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
O trabalho é dedicado ao estudo das particularidades das comunicações polÃticas no segmento ucraniano da rede social Facebook. O objeto de análise escolhido foram as comunicações polÃticas na rede social, e o seu tema foram as caraterÃsticas das comunicações polÃticas no segmento ucraniano da segunda rede. As contas dos polÃticos, que são atualmente os lÃderes dos partidos polÃticos do parlamento ucraniano, foram tomadas como material de análise. A unidade de análise foi cada atualização de estado no Facebook, quer se tratasse da sua própria mensagem ou de uma repostagem de qualquer outra informação do FB ou da Internet como um todo, com todos os comentários (texto, áudio, vÃdeo, hiperligação para outra fonte na Internet). A investigação demonstrou que a manutenção eficaz de uma conta ou página no Facebook depende diretamente de vários factores, incluindo a frequência das actualizações de informação, a interatividade do comportamento pessoal de um polÃtico nesta rede e alguns outros factores.
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