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Efficacia della comunicazione politica sui social media
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ISBN10: 384168159X
ISBN13: 9783841681591
Publisher: Edizioni Sapienza
Published: Apr 15 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9783841681591
Publisher: Edizioni Sapienza
Published: Apr 15 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Italian
Il lavoro è dedicato allo studio delle peculiarità della comunicazione politica nel segmento ucraino del social network Facebook. L'oggetto dell'analisi è stato scelto per le comunicazioni politiche nel social web, e il suo soggetto sono state le caratteristiche delle comunicazioni politiche nel segmento ucraino del secondo web. Come materiale di analisi sono stati presi gli account dei politici che attualmente sono leader dei partiti politici parlamentari ucraini. L'unità di analisi è stata ogni aggiornamento di stato su Facebook, sia che si trattasse di un messaggio proprio o di un repost di qualsiasi altra informazione da FB o da Internet nel suo complesso, con tutti i commenti ad esso (testo, audio, video, collegamento ipertestuale ad un'altra fonte su Internet). La ricerca ha dimostrato che l'effettivo mantenimento del proprio account o pagina Facebook dipende direttamente da diversi fattori, tra cui la frequenza degli aggiornamenti delle informazioni, l'interattività del comportamento personale di un politico in questa rete e alcuni altri fattori.
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