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Influence des célébrités dans les publicités
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ISBN10: 6209306942
ISBN13: 9786209306945
Publisher: Editions Notre Savoir
Published: Nov 30 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209306945
Publisher: Editions Notre Savoir
Published: Nov 30 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
Le recours à des célébrités pour promouvoir un produit est l'une des techniques publicitaires les plus populaires utilisées par les entreprises pour faire connaître leurs produits et services et susciter des réactions favorables à leur égard. Cette attente n'est souvent pas satisfaite, car l'image négative d'une célébrité qui fait la promotion d'un produit ou l'inadéquation entre cette célébrité et le produit promu peuvent entraîner une baisse de la popularité du produit plutôt que l'inverse. Cet ouvrage fournit des connaissances empiriques et approfondies sur le phénomène de la promotion par des célébrités, en mettant particulièrement l'accent sur son influence sur les intentions d'achat des étudiants. Rédigé dans un style clair, engageant et captivant, il constituera un excellent ouvrage de référence et un guide pour toute future recherche universitaire ou professionnelle dans ce domaine.
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