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Wplyw rekomendacji reklamowych przez gwiazdy
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ISBN10: 6209391419
ISBN13: 9786209391415
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 30 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209391415
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 30 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
Wykorzystanie celebrytów do promowania produktów jest jedną z popularnych technik reklamowych stosowanych przez firmy w celu zwiększenia świadomości i uzyskania pozytywnych opinii na temat swoich produktów i uslug. Oczekiwania te często nie są spelniane, ponieważ negatywny wizerunek celebryty promującego produkt lub brak zgodności między celebrytą a promowanym produktem mogą spowodowac spadek popularności produktu, a nie odwrotnie. Książka ta dostarcza empirycznej i wnikliwej wiedzy na temat zjawiska promowania produktów przez gwiazdy, ze szczególnym uwzględnieniem jego wplywu na intencje zakupowe studentów. Jest napisana w jasnym, wciągającym i fascynującym stylu i będzie stanowic dobre źródlo informacji oraz przewodnik dla wszelkich przyszlych badań naukowych i profesjonalnych w tej dziedzinie.
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