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Einfluss von Prominentenwerbung
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ISBN10: 6209312063
ISBN13: 9786209312069
Publisher: Verlag Unser Wissen
Published: Nov 30 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209312069
Publisher: Verlag Unser Wissen
Published: Nov 30 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: German
Die Verwendung von Prominenten zur Werbung für ein Produkt ist eine der beliebtesten Werbetechniken, mit denen Unternehmen Aufmerksamkeit erregen und positive Reaktionen auf ihre Produkte und Dienstleistungen erzielen wollen. Diese Erwartung wird jedoch oft nicht erfüllt, da ein negatives Image des prominenten Werbeträgers oder eine Unvereinbarkeit zwischen dem prominenten Werbeträger und dem beworbenen Produkt eher zu einer geringen Nachfrage nach dem Produkt führen können als umgekehrt. Dieses Buch vermittelt empirisches und prägnantes Wissen über das Phänomen der Prominentenwerbung, wobei der Schwerpunkt auf den Auswirkungen auf die Kaufabsicht von Studenten liegt. Es ist in einem klaren, ansprechenden und fesselnden Stil geschrieben und eignet sich als gutes Nachschlagewerk und Leitfaden für alle zukünftigen akademischen und professionellen Untersuchungen in diesem Bereich.
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