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L'utilisation des réseaux sociaux dans le marketing pour cibler les jeunes adultes
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ISBN10: 6200349541
ISBN13: 9786200349545
Publisher: Editions Notre Savoir
Published: Sep 15 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786200349545
Publisher: Editions Notre Savoir
Published: Sep 15 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Le chercheur explique l'utilisation des réseaux sociaux dans le marketing pour cibler les personnes âgées de 18 à 29 ans. En effet, tout au long de ce projet, l'auteur tente d'analyser les principales raisons pour lesquelles il est intéressant pour les entreprises d'utiliser les réseaux sociaux si elles souhaitent cibler les personnes âgées de 18 à 29 ans. En conséquence, une enquête est menée à partir de données secondaires afin de mieux comprendre ce que sont les réseaux sociaux et de prendre conscience de l'aspect psychologique et des principales motivations des jeunes adultes. En outre, l'objectif principal de cet article est de déterminer pourquoi il est positif pour les entreprises d'utiliser les réseaux sociaux lorsqu'elles souhaitent cibler les personnes âgées de 18 à 29 ans. Les conclusions tirées sont que les réseaux sociaux font désormais partie du mode de vie des personnes âgées de 18 à 29 ans, principalement pour des raisons sociales. De plus, celles-ci ont tendance à aimer donner leur avis sur les produits. Par conséquent, si une entreprise souhaite cibler les personnes âgées de 18 à 29 ans, elle doit être présente sur les réseaux sociaux.
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