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L'uso dei social network nel marketing per rivolgersi ai giovani adulti
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ISBN10: 6200349584
ISBN13: 9786200349583
Publisher: Edizioni Sapienza
Published: Sep 15 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786200349583
Publisher: Edizioni Sapienza
Published: Sep 15 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Il ricercatore spiega l'uso dei social network nel marketing per rivolgersi a persone di età compresa tra i 18 e i 29 anni. Infatti, nel corso di questo progetto, l'autore cerca di analizzare i motivi principali per cui vale la pena che le aziende utilizzino i social network se vogliono rivolgersi a persone di età compresa tra i 18 e i 29 anni. Di conseguenza, viene condotta un'indagine sui dati secondari per comprendere meglio cosa sono i social network e per essere consapevoli dell'aspetto psicologico e delle principali motivazioni dei giovani adulti. Inoltre, l'intera questione di questo documento è determinare perché è positivo per le aziende utilizzare i social network quando vogliono rivolgersi a persone di età compresa tra i 18 e i 29 anni. Le conclusioni raggiunte sono che i social network stanno diventando parte integrante dello stile di vita delle persone di età compresa tra i 18 e i 29 anni, principalmente per motivazioni sociali. Inoltre, queste persone tendono ad apprezzare la possibilità di esprimere la propria opinione sui prodotti. Di conseguenza, se un'azienda desidera rivolgersi a persone di età compresa tra i 18 e i 29 anni, deve essere presente sui social network.
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