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Marketing régional des destinations dans la région de la Ruhr
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ISBN10: 6209411932
ISBN13: 9786209411939
Publisher: Editions Notre Savoir
Published: Dec 27 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209411939
Publisher: Editions Notre Savoir
Published: Dec 27 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
La région industrielle de la Ruhr, qui souffre encore des conséquences des mutations structurelles, a longtemps été considérée comme une région source plutôt que comme une région cible en matière de tourisme. Afin de rendre la région plus attractive tant à l'extérieur qu'à l'intérieur, un marketing régional intensif est mené depuis des décennies. Cela représente un défi de taille dans une région polycentrique sans structures administratives uniformes. De plus, malgré les efforts considérables déployés, l'image de la région de la Ruhr reste plutôt mitigée aux yeux des citoyens allemands par rapport à d'autres métropoles allemandes, et certaines villes s'identifient encore davantage à leur périphérie qu'à la région de la Ruhr. La question se pose donc de savoir si la stratégie actuelle de marketing régional est couronnée de succès. La région devrait-elle continuer à se promouvoir collectivement, alors qu'elle semble avoir peu de points communs, mis à part son passé industriel lié à l'exploitation minière, et que son image est largement négative ? Les grandes villes pourraient également se promouvoir de manière indépendante, tandis que les plus petites pourraient le faire conjointement avec les régions environnantes. Qui profite de la métropole de la Ruhr
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