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Marketing regional de destinos na região do Ruhr
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ISBN10: 6209404251
ISBN13: 9786209404252
Publisher: Edicoes Nosso Conhecimento
Published: Dec 27 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209404252
Publisher: Edicoes Nosso Conhecimento
Published: Dec 27 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Portuguese
A região industrial do Ruhr, que ainda luta contra as consequências das mudanças estruturais, foi considerada durante muito tempo mais uma fonte do que um destino turÃstico. Para tornar a região mais atraente tanto para o exterior como para o interior, há décadas que se realiza um intenso marketing regional. Isto é um grande desafio numa região policêntrica sem estruturas administrativas uniformes. Além disso, apesar dos grandes esforços, a imagem da região do Ruhr continua a ser bastante moderada aos olhos dos cidadãos alemães, em comparação com outras metrópoles alemãs, e as cidades individuais ainda se identificam mais com os seus arredores do que com a região do Ruhr. Por isso, coloca-se a questão de saber se a atual estratégia de marketing regional é bem-sucedida. A região deve continuar a promover-se em conjunto, quando, além do passado industrial ligado à mineração, parece haver poucos pontos em comum e a imagem é, em grande parte, negativa? As cidades maiores poderiam promover-se exclusivamente de forma independente, enquanto as menores poderiam fazê-lo em conjunto com as regiões vizinhas. Quem beneficia da Metrópole Ruhr?
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