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Quels sont les différents types d'objectifs marketing sur Facebook ?
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ISBN10: 3841638457
ISBN13: 9783841638458
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9783841638458
Publisher: Editions Notre Savoir
Published: Apr 15 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
Les médias sociaux créent des opportunités commerciales intéressantes pour les marques et les entreprises du monde entier. C'est en raison du nombre considérable d'entreprises et de clients sur Facebook, qui reflète l'importance de la recherche sur le marketing futur. L'objectif de cette thèse est d'abord d'identifier les différents types d'objectifs marketing sur Facebook, puis d'identifier les tactiques pour atteindre les différents objectifs. Nous avons adopté une approche inductive et déductive basée sur la méthode de la théorie ancrée. Nous avons créé un modèle de contenu engageant basé sur nos conclusions et défini des éléments tactiques pour atteindre les différents objectifs. Nos conclusions contribuent à des recherches antérieures sur les objectifs des médias sociaux et donnent un aperçu des objectifs qui peuvent être atteints sur Facebook. Nous pensons que nos conclusions aideront les entreprises à prendre de meilleures décisions dans leurs futures campagnes et stratégies marketing.
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