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Que tipos diferentes de objectivos de marketing do Facebook existem?
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ISBN10: 3841638619
ISBN13: 9783841638618
Publisher: Edicoes Nosso Conhecimento
Published: Apr 15 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9783841638618
Publisher: Edicoes Nosso Conhecimento
Published: Apr 15 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
As redes sociais estão a criar oportunidades de negócio atractivas para marcas e empresas de todo o mundo. Isto deve-se à enorme quantidade de empresas e clientes no Facebook, o que reflecte a importância da investigação sobre o marketing futuro. O objetivo desta dissertação é, em primeiro lugar, identificar diferentes tipos de objectivos de marketing no Facebook e, em segundo lugar, identificar tácticas para atingir os diferentes objectivos. Realizámos uma abordagem indutiva e uma abordagem dedutiva com base num método de teoria fundamentada. Criámos um modelo de conteúdo envolvente com base nas nossas conclusões e definimos elementos tácticos para atingir os diferentes objectivos. As nossas conclusões contribuem para a investigação anterior sobre os objectivos das redes sociais e criam uma visão geral dos objectivos que podem ser alcançados no Facebook. Acreditamos que as nossas conclusões ajudarão as empresas a tomar melhores decisões nas suas futuras campanhas e estratégias de marketing.
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