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Jakie są różne rodzaje celów marketingowych na Facebooku?
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ISBN10: 3841638643
ISBN13: 9783841638649
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 15 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9783841638649
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 15 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
Media spolecznościowe stwarzają atrakcyjne możliwości biznesowe dla marek i firm na calym świecie. Wynika to z ogromnej liczby firm i klientów na Facebooku, co odzwierciedla znaczenie badań nad przyszlym marketingiem. Celem niniejszej rozprawy jest po pierwsze zidentyfikowanie różnych rodzajów celów marketingowych na Facebooku, a po drugie zidentyfikowanie taktyk, aby osiągnąc różne cele. Przeprowadziliśmy podejście indukcyjne i dedukcyjne w oparciu o metodę teorii ugruntowanej. Stworzyliśmy model angażujących treści w oparciu o nasze ustalenia i zdefiniowaliśmy elementy taktyczne, aby osiągnąc różne cele. Nasze wyniki stanowią wklad do wcześniejszych badań nad celami mediów spolecznościowych i tworzą przegląd celów, które można osiągnąc na Facebooku. Wierzymy, że nasze odkrycia pomogą firmom podejmowac lepsze decyzje w przyszlych kampaniach i strategiach marketingowych.
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