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La représentation des différents genres et son influence sur le comportement des consommateurs
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ISBN10: 6207975316
ISBN13: 9786207975310
Publisher: Editions Notre Savoir
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786207975310
Publisher: Editions Notre Savoir
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Cette étude porte essentiellement sur son influence sur le comportement des consommateurs parmi les étudiants universitaires au Kenya. Plus précisément, cette recherche se concentre sur l'impact des rôles de genre sur les publicités télévisées et sur les effets des publicités télévisées sur l'attitude de la société à l'égard des femmes. L'étude utilisera des questionnaires qui seront distribués à 20 étudiants diplômés. L'analyse des données sera effectuée à l'aide de la méthode du tableau croisé manuel.
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