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Representação de diferentes géneros e sua influência no comportamento do consumidor
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ISBN10: 6207975332
ISBN13: 9786207975334
Publisher: Edicoes Nosso Conhecimento
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207975334
Publisher: Edicoes Nosso Conhecimento
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Este estudo incide basicamente sobre a sua influência no comportamento dos consumidores entre os estudantes universitários do Quénia. Em pormenor, esta investigação centra-se no impacto dos papéis dos géneros nos anúncios televisivos e nos efeitos dos anúncios televisivos na atitude da sociedade em relação às mulheres. O estudo utilizará questionários e será entregue a 20 estudantes diplomados. A análise dos dados será efectuada através do método de tabulação cruzada manual.
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