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Darstellung der verschiedenen Geschlechter und ihr Einfluss auf das Verbraucherverhalten
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ISBN10: 6207975294
ISBN13: 9786207975297
Publisher: Verlag Unser Wissen
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786207975297
Publisher: Verlag Unser Wissen
Published: Aug 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
Diese Studie befasst sich im Wesentlichen mit dem Einfluss auf das Verbraucherverhalten von Universitätsstudenten in Kenia und konzentriert sich auf die Auswirkungen der Geschlechterrollen in der Fernsehwerbung und die Auswirkungen der Fernsehwerbung auf die Einstellung der Gesellschaft gegenüber Frauen. Für die Studie werden Fragebögen verwendet, die 20 Diplomanden ausgehändigt werden. Die Datenanalyse wird mit der manuellen Kreuztabellenmethode durchgeführt.
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