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Le réseau a ses propres héros
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ISBN10: 6208882605
ISBN13: 9786208882600
Publisher: Editions Notre Savoir
Published: Jul 17 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208882600
Publisher: Editions Notre Savoir
Published: Jul 17 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
La convergence croissante des médias se reflète dans les habitudes d'utilisation des natifs numériques. La radiodiffusion publique a réagi en lançant l'offre funk destinée aux jeunes. Cette offre en ligne met l'accent sur des personnalités dont les chaînes sont accessibles via les réseaux sociaux. Le réseau social offre un terrain intéressant pour transposer le concept d'opinion leader et celui de relation parasociale. Ce travail est consacré à l'idée d'un leadership d'opinion parasocial et transpose ce modèle au web social. Sur la base de résultats actuels, il identifie trois catégories permettant d'identifier et de différencier les leaders d'opinion parasociaux sur les réseaux sociaux. L'applicabilité de ces catégories est illustrée à l'aide de deux protagonistes de funk . Son influence sur le jeune groupe cible et son potentiel pour la fidélisation à la marque publique et l'accomplissement de sa mission sont discutés. Ce travail exploratoire encourage ainsi la recherche future et souligne la fonction démocratique que les leaders d'opinion parasociaux de la radiodiffusion publique pourraient jouer à l'avenir.
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