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ISBN10: 620888263X
ISBN13: 9786208882631
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 17 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208882631
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 17 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
Postępująca konwergencja mediów znajduje odzwierciedlenie w zwyczajach użytkowników cyfrowych tubylców. W odpowiedzi na to zjawisko publiczna stacja telewizyjna uruchomila program dla mlodzieży funk. Oferta internetowa skupia się na poszczególnych osobistościach, których kanaly są dostępne w mediach spolecznościowych. Siec spolecznościowa stanowi interesującą platformę zarówno dla przeniesienia koncepcji lidera opinii, jak i koncepcji relacji paraspolecznych. Praca poświęcona jest idei paraspolecznego przywództwa opinii i przenosi ten model na siec spolecznościową. W oparciu o aktualne ustalenia określa trzy kategorie, na podstawie których można zidentyfikowac i zróżnicowac paraspolecznych liderów opinii w sieci spolecznościowej. Zastosowanie tych kategorii zostanie wykazane na przykladzie dwóch protagonistów funk. Omówiono ich wplyw na mlodą grupę docelową oraz potencjal w zakresie budowania lojalności wobec marki publicznej i realizacji zadań. Dzięki eksploracyjnemu charakterowi praca stanowi bodziec do dalszych badań i wskazuje na demokratyzującą funkcję, jaką w przyszlości mogą pelnic parasocialni liderzy opinii w publicznym radiofonii i telewizji.
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