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A rede tem os seus próprios heróis
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ISBN10: 6208882621
ISBN13: 9786208882624
Publisher: Edicoes Nosso Conhecimento
Published: Jul 17 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208882624
Publisher: Edicoes Nosso Conhecimento
Published: Jul 17 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
A crescente convergência dos meios de comunicação reflete-se nos hábitos de utilização dos nativos digitais. A emissora pública reagiu com a oferta juvenil funk. A oferta online centra-se em personalidades individuais, cujos canais podem ser acedidos através das redes sociais. A rede social oferece uma base interessante tanto para a transmissão do conceito de lÃder de opinião como para o conceito de relação parassocial. O trabalho dedica-se à ideia de liderança de opinião parassocial e transfere o modelo para a rede social. Com base em descobertas atuais, ele identifica três categorias que podem ser usadas para identificar e diferenciar lÃderes de opinião parassociais na rede social. A aplicabilidade das categorias é demonstrada usando dois protagonistas do funk. Discute-se a sua influência no público-alvo jovem e o seu potencial para a fidelização à marca pública e o cumprimento da missão. Assim, o trabalho, de caráter exploratório, incentiva pesquisas futuras e aponta para a função promotora da democracia que os lÃderes de opinião parassociais da radiodifusão pública poderão desempenhar no futuro.
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