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ISBN10: 6202488824
ISBN13: 9786202488822
Publisher: Editions Notre Savoir
Published: Jun 27 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786202488822
Publisher: Editions Notre Savoir
Published: Jun 27 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: French
Pour ce travail, un graphisme a été développé pour une marque ancrée dans l'histoire afin de créer un mythe à partir de celle-ci. La RDA a été choisie comme lieu et période afin d'étudier le graphisme et la culture et de développer un mythe et une marque associée. Pour la mise en oeuvre visuelle du concept de design, nous avons choisi un design d'entreprise, une campagne publicitaire et une vidéo d'image. Afin de mieux comprendre le contexte situationnel, nous avons effectué des recherches sur les thèmes du design d'entreprise, des campagnes publicitaires et des vidéos d'image, et les résultats de ces recherches ont constitué la base théorique de l'idée directrice et créative. L'idée directrice de ce travail est le deuxième regard, une méthode de fidélisation de la clientèle. Le deuxième regard part de la curiosité humaine, qui crée un lien plus fort avec ce qui est découvert, de sorte que la marque fonctionne comme un objet à découvrir ou à trouver. Cette réflexion a été intégrée dans le design d'entreprise, la campagne publicitaire et la vidéo d'image afin de véhiculer l'idée directrice dans tous les canaux de communication de la marque.
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