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Odzież skateboardowa DDR
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ISBN10: 6202488840
ISBN13: 9786202488846
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202488846
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
W ramach niniejszej pracy opracowano projekt graficzny dla marki zakorzenionej w historii, aby stworzyc z niej mit. Wybrano NRD jako miejsce i okres, aby zbadac grafikę i kulturę oraz opracowac mit i powiązaną z nim markę. W celu wizualnej realizacji koncepcji projektu wybrano identyfikację wizualną, kampanię reklamową i film wizerunkowy. Aby lepiej zrozumiec kontekst sytuacyjny, przeprowadzono badania na temat identyfikacji wizualnej, kampanii reklamowej i filmu wizerunkowego, a ich wyniki stanowily teoretyczne podstawy dla glównej idei i koncepcji kreatywnej. Glówną myślą przewodnią pracy jest drugie spojrzenie, metoda budowania lojalności klientów. Drugie spojrzenie wychodzi od ludzkiej ciekawości, która tworzy silniejszą więź z tym, co odkryte, dzięki czemu marka funkcjonuje jako obiekt, który należy odkryc lub znaleźc. Rozważania te zostaly zintegrowane z identyfikacją wizualną, kampanią reklamową i filmem wizerunkowym, aby przekazac ideę przewodnią we wszystkich kanalach komunikacji marki.
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