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Abbigliamento skate DDR
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ISBN10: 6202488832
ISBN13: 9786202488839
Publisher: Edizioni Sapienza
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786202488839
Publisher: Edizioni Sapienza
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Per il presente lavoro è stato sviluppato un progetto grafico per un marchio radicato nella storia, con l'obiettivo di creare un mito a partire da essa. A tal fine, sono stati scelti la DDR come luogo e periodo per analizzare la grafica e la cultura, al fine di sviluppare un mito e un marchio ad esso correlato. Per la realizzazione visiva del concetto di design sono stati scelti il corporate design, una campagna pubblicitaria e un video promozionale. Per una migliore comprensione del contesto situazionale, sono state condotte ricerche sui temi del corporate design, delle campagne pubblicitarie e dei video promozionali, i cui risultati hanno costituito le basi teoriche per l'idea guida e creativa. Il filo conduttore del lavoro è il secondo sguardo, un metodo di fidelizzazione dei clienti. Il secondo sguardo parte dalla curiosità dell'essere umano, che crea un legame più forte con ciò che viene scoperto, così il marchio funge da oggetto da scoprire o trovare. Questa riflessione è stata integrata nel corporate design, nella campagna pubblicitaria e nel video promozionale per trasmettere l'idea guida in tutti i canali di comunicazione del marchio.
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