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Analyse der Marke BVB mit dem Five-Forces-Modell. Fallstudie Sportmarketing
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ISBN10: 3346630285
ISBN13: 9783346630285
Publisher: Grin Verlag
Published: May 20 2022
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346630285
Publisher: Grin Verlag
Published: May 20 2022
Pages: 30
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Projektarbeit aus dem Jahr 2021 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Die Einsendeaufgabe widmet sich dem Sportmarketing von Borussia Dortmund. Für die Analyse der Mikroumwelt eignet sich unter anderem das Analyseinstrument der 5-Forces nach Porter, das mit fünf Einflussfaktoren arbeitet. Die Einflussfaktoren des 5-Forces Modells werden in dieser Arbeit auf den BVB übertragen und nach inhaltlichen Aspekten erläutert.
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