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Innovationsmanagement im eSport. Trends, Zielgruppe und Marktanalyse
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ISBN10: 3346631494
ISBN13: 9783346631497
Publisher: Grin Verlag
Published: May 20 2022
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346631497
Publisher: Grin Verlag
Published: May 20 2022
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Einsendeaufgabe aus dem Jahr 2021 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 2,0, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Die Einsendeaufgabe führt eine Trend-, Markt- und Konsumentenanalyse für den eSport durch. Zunächst werden die Vorteile des eSport-Marktes dargestellt und Ma nahmen zur Verbesserung des Markenimages und Steigerung der Markenbekanntheit in der Zielgruppe der 15- bis 30-Jährigen eines Unternehmens aus der Bankenbranche entwickelt. Anschlie end werden Argumente für und gegen ein Investment im eSport dargestellt und erläutert. Au erdem werden eine Vereinsanalyse durchgeführt und darauf aufbauend Möglichkeiten entwickelt, um dem Negativtrend der Mitgliederentwicklung entgegenzuwirken.
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