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Erfolgsstrategie Shopper-Marketing: Digitale Touchpoints Und Die Macht Des Verkaufs
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658475307
Publisher: Springer Gabler
Published: May 31 2025
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: German
Der Kaufprozess wird durch die Digitalisierung immer dynamischer und eröffnet eine Vielzahl neuer Möglichkeiten, Zielgruppen erfolgreich anzusprechen und zu binden. Die Autoren bieten praxisnahe Strategien für ein kundenzentriertes Shopper-Marketing, das sowohl die Anforderungen des stationären Handels als auch des E-Commerce berücksichtigt. Durch die nahtlose Verzahnung von stationärem Handel, E-Commerce und Social Commerce können Sie den Vertrieb nachhaltig stärken und den Umsatz steigern.
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