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Die Bedeutung von Unternehmertum in der Entwicklungskommunikation untersuchen
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ISBN10: 6139683270
ISBN13: 9786139683277
Publisher: Verlag Unser Wissen
Published: Sep 19 2025
Pages: 164
Weight: 0.50
Height: 0.38 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786139683277
Publisher: Verlag Unser Wissen
Published: Sep 19 2025
Pages: 164
Weight: 0.50
Height: 0.38 Width: 6.00 Depth: 9.00
Language: German
Unter den Kernwerten der Entwicklungskommunikation (DevCom) ist Unternehmertum das Thema, das in der Literatur am wenigsten erläutert und von DevCom-Wissenschaftlern am wenigsten untersucht wird. Diese Studie wurde durchgeführt, um zu ermitteln, wie Unternehmertum im Kontext von DevCom von ausgewählten Studierenden, Fakultätsmitgliedern und Alumni des College of Development Communication (CDC) der University of the Philippines Los Baños (UPLB) verstanden wird. Leitend durch den qualitativen Forschungsrahmen wurden in dieser grundlegenden interpretativen Studie Daten durch ausführliche Interviews mit 11 Teilnehmern gesammelt, die anhand der theoretischen Stichprobenmethode ausgewählt wurden. Die Daten wurden unter Verwendung des Grounded-Theory-Ansatzes von Corbin und Strauss (2008) analysiert. Die Vorstellungen der Teilnehmer zum Thema Unternehmertum konzentrierten sich auf drei Aspekte: Wirtschaft, Kommunikation und soziale Phänomene. Diese Vorstellungen wurden durch externe Einflüsse, interne Erkenntnisse und persönliche Erfahrungen geprägt. Als Kernwert von DevCom wurde Unternehmertum als wichtiger Bestandteil von Entwicklung, Kommunikation und Markenbildung angesehen. Im Allgemeinen praktizierten sie Unternehmertum durch die Produktion und Nutzung von Kommunikationsmedien, Forschung und die Anwendung einer unternehmerischen Denkweise.
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