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Explorando o significado do empreendedorismo na comunicação para o desenvolvimento
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ISBN10: 6209080472
ISBN13: 9786209080470
Publisher: Edicoes Nosso Conhecimento
Published: Sep 19 2025
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209080470
Publisher: Edicoes Nosso Conhecimento
Published: Sep 19 2025
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: Portuguese
Entre os valores fundamentais da comunicação para o desenvolvimento (DevCom), o empreendedorismo é o menos explicado na literatura e o menos estudado pelos estudiosos da DevCom. Este estudo foi realizado para determinar como o empreendedorismo era entendido no contexto da DevCom por alunos, professores e ex-alunos selecionados da Faculdade de Comunicação para o Desenvolvimento (CDC) da Universidade das Filipinas Los Baños (UPLB). Guiado pela estrutura de investigação qualitativa, este estudo interpretativo básico recolheu dados através de entrevistas aprofundadas com 11 participantes, selecionados utilizando o método de amostragem teórica. Os dados foram analisados utilizando a abordagem da teoria fundamentada de Corbin e Strauss (2008). As noções dos participantes sobre empreendedorismo centraram-se em três aspetos: económico, comunicação e fenómeno social. Estas noções foram moldadas por influências externas, realizações internas e experiências pessoais. Como valor central da DevCom, o empreendedorismo foi visto como um componente importante do desenvolvimento, da comunicação e da marca. Geralmente, a sua prática de empreendedorismo era através da produção e utilização de meios de comunicação, investigação e aplicação de uma mentalidade empreendedora.
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