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Odkrywanie znaczenia przedsiębiorczości w komunikacji rozwojowej
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ISBN10: 6139683378
ISBN13: 9786139683376
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 19 2025
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786139683376
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 19 2025
Pages: 160
Weight: 0.49
Height: 0.37 Width: 6.00 Depth: 9.00
Language: Polish
Wśród podstawowych wartości komunikacji rozwojowej (DevCom) przedsiębiorczośc jest najmniej wyjaśniona w literaturze i najmniej badana przez naukowców zajmujących się DevCom. Niniejsze badanie zostalo przeprowadzone w celu ustalenia, w jaki sposób przedsiębiorczośc byla rozumiana w kontekście DevCom przez wybranych studentów, wykladowców i absolwentów College of Development Communication (CDC) Uniwersytetu Filipińskiego w Los Baños (UPLB). W oparciu o ramy badań jakościowych, w ramach tego podstawowego badania interpretacyjnego zebrano dane poprzez poglębione wywiady z 11 uczestnikami, którzy zostali wybrani przy użyciu teoretycznej metody doboru próby. Dane zostaly przeanalizowane przy użyciu podejścia opartego na teorii ugruntowanej Corbina i Straussa (2008). Pojęcia przedsiębiorczości uczestników skupialy się na trzech aspektach: ekonomicznym, komunikacyjnym i spolecznym. Pojęcia te zostaly uksztaltowane przez wplywy zewnętrzne, wewnętrzne realizacje i osobiste doświadczenia. Jako podstawowa wartośc DevCom, przedsiębiorczośc byla postrzegana jako ważny element rozwoju, komunikacji i budowania marki. Ogólnie rzecz biorąc, praktyka przedsiębiorczości polegala na produkcji i wykorzystaniu środków komunikacji, badaniach i stosowaniu przedsiębiorczego sposobu myślenia.
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